Featuring a mix of case studies, takeaways and examples of how to make stories work, Storytelling for Startups gives entrepreneurs, startups and small business owners the insight to create their own stories (there’s a storyteller in everyone!), or have the confidence and knowledge to oversee the storytelling process
This book explores why storytelling matters, highlights great storytellers such as Steve Jobs and Ron Popeil, and delivers actionable advice on how to create stories that resonate with target audiences.