Why do rational people still cling to lucky charms, rituals, or the fear of broken mirrors? In The Psychology of Superstition, Gustav Jahoda explores the persistence of these age-old beliefs, tracing their roots in perception, memory, emotion, and culture. Examining everything from astrology to ghosts, omens to rituals of chance, Jahoda reveals how superstition arises from the ways humans cope with uncertainty and seek control over the unknown. Both scholarly and accessible, this classic study uncovers what our superstitions tell us about the mind—and why they remain so deeply woven into everyday life.