Most people believe they are alert to opportunity — yet, as Edward de Bono argues, they are often only aware of the need to be opportunity‑conscious, not the practice itself. In this groundbreaking handbook, de Bono reveals why what looks like an opportunity often isn’t, and how organizations routinely overlook possibilities hidden in plain sight.
Opportunities presents a complete, systematic approach to identifying and evaluating new possibilities at both the corporate and executive levels. De Bono treats opportunity as a tangible business ingredient — as essential as raw materials, labour, or finance — but one that exists only when someone has the skill to see it.
Building on the same innovative thinking that made lateral thinking a global influence, this book challenges the assumption that R&D or new‑business divisions alone can generate growth. Instead, de Bono offers tools and frameworks that help individuals and organizations broaden their field of vision, avoid false leads, and make better strategic decisions.
Insightful, practical, and transformative, Opportunities remains one of de Bono’s most significant contributions to business thinking — a guide for anyone determined to recognize, shape, and act on the opportunities that others miss.