While presenting itself as a scholarly assessment of assorted con game and sales techniques, The Big Sell is a pretty hilarious work. Covered are sheet music vanity publish ers, encyclopedia salesmen, mail-order companies, outright sharpsters, the hardheaded salesman, and all the purveyors of sincere fairy stories by which you ""take advantage"" of the weaknesses of big helpless companies and little helpless people in your neighborhood. This book is a revelation and contains lists of ways to deal with can men and sales artists, to show that you are NOT a Mooch, Mark, Egg, Sucker or Patsy.